Erik Herrström is a former Brand Design Director at Spotify. With his own design studio, founded in 2020, he makes brands in music stand out.
He has already worked for clients like Nike, Google, Airbnb, Facebook, YouTube, and Coca-Cola.

In 2020 he founded his own studio in Vienna. Studio Herrström helps brands in music reimagine their brand identities and accelerate their growth through design.

If you want to meet creatives like Erik for lunch join the Creative Lunch Club and we'll connect you with two of them each month.


Erik started his career when he was only 14, designing and building websites for smaller businesses and teaching himself the basics of design, animation, and coding.
At 18, he joined the in-house agency of Svenska Spel as a Designer. In 2010, he got into the Digital Media program at Hyper Island, a school where students learn by doing.

Erik has won over a hundred industry awards, for example, 12 Cannes Lions, 4 Webby Awards, and 15 Art Directors Club Awards. His work was featured in Fast Company, The Verge, AdWeek, Wired, and Vogue.


2011 he moved from Sweden to New York, where he spent most of his career. There he worked for R/GA and Stink Studios. Among his customers were Nike, Google, Airbnb, Facebook, YouTube, and Coca-Cola.
In 2016 Erik became the Brand Design Director in Spotify's in-house agency. At Spotify. He led design on campaigns and branding projects

His favorite lunch places in Vienna is the Ban Mi, where you get incredible tasty Vietnamese sandwiches and tapas.


Erik Herrström is a former Brand Design Director at Spotify. With his own design studio, founded in 2020, he makes brands in music stand out.
He has already worked for clients like Nike, Google, Airbnb, Facebook, YouTube, and Coca-Cola.

Erik started his career when he was only 14, designing and building websites for smaller businesses and teaching himself the basics of design, animation, and coding.
At 18, he joined the in-house agency of Svenska Spel as a Designer. In 2010, he got into the Digital Media program at Hyper Island, a school where students learn by doing.

2011 he moved from Sweden to New York, where he spent most of his career. There he worked for R/GA and Stink Studios. Among his customers were Nike, Google, Airbnb, Facebook, YouTube, and Coca-Cola.
In 2016 Erik became the Brand Design Director in Spotify's in-house agency. At Spotify. He led design on campaigns and branding projects

In 2020 he founded his own studio in Vienna. Studio Herrström helps brands in music reimagine their brand identities and accelerate their growth through design.

Erik has won over a hundred industry awards, for example, 12 Cannes Lions, 4 Webby Awards, and 15 Art Directors Club Awards. His work was featured in Fast Company, The Verge, AdWeek, Wired, and Vogue.


If you want to meet creatives like Erik for lunch join the Creative Lunch Club and we'll connect you with two of them each month.

His favorite lunch places in Vienna is the Ban Mi, where you get incredible tasty Vietnamese sandwiches and tapas.

One of the best things I’ve done since moving to Stockholm has been joining the Creative Lunch Club, a community I first discovered back in Australia and was so happy to find here too!These catchups have been such a great way to connect with other creatives, share stories and experiences, and feel part of the design community here. I've met some incredibly talented and kind people through these catch-ups, and it's helped me explore more of Stockholm too!
Creative Lunch Club was such a refreshing break and it happened just around the corner, which made it even better. As a studio founder, it felt so good to step out of the day-to-day and connect with like-minded people in a relaxed, inspiring setting.
Creative Lunch Club is a great way to get off your ass, meet random creatives, and share a meal. Perfect for getting inspiration, energy, and a different angle on things.