Brand New Conference

Brand New Conference is a two-day event fully dedicated to the world of brand identity and corporate design. Organized by UnderConsideration — the team behind the Brand New blog and review platform — it brings together identity designers, brand strategists, and creative directors from around the world.

The talks are tightly curated and almost exclusively focused on brand work: rebrands, identity systems, naming, visual language, and the strategic decisions behind the work. Speakers tend to be practitioners who are actively doing the work, which keeps sessions grounded and specific rather than broadly inspirational.

For designers who specialize in identity, Brand New Conference is as relevant as it gets. It's a community gathering for a niche that doesn't always get its own dedicated space — and the UnderConsideration community that shows up brings a level of shared knowledge and critical interest that makes the whole event sharper.